Portfolio

Create a premium brand film for a massive business complex that doesn't exist yet — and make viewers feel like they're already there.

Blending three visual worlds: real drone footage of the site and surroundings, precise 3D renders of the towers, and AI & stock material that brings the lifestyle vision to life. A building on paper became something you could feel.

Take a massive construction and infrastructure conglomerate with thousands of employees across dozens of sites and distill them into one organizational identity that drives pride, belonging, and recruitment. The entire campaign was built around one question: what makes a person an Ashtromist?

An intensive nationwide filming journey: active construction sites, offices, command centers, and infrastructure across Israel. Non-actor directing that brought out real pride and authenticity. Rhythmic 'ping-pong' editing with cuts between speakers mid-sentence, frequent location changes, and drone footage of the LYFE towers. From the same production: a long campaign version, a short social version, and dozens of derivatives for Facebook, Google, and display ads. 'Ashtromist' became an identity — not a slogan.

Announce a new developer program for an industrial autonomous drone platform — targeting B2B software developers — and explain complex technology (API, virtual machine, payload, Airbase) in a visually clear and compelling way.

Host-driven structure with a single presenter (Sivan Abrami) guiding the entire film — from the development offices through the test facility to the CTA. Clean industrial visual language in black-gray-orange palette. Organic VFX and UI integration layered on real video footage. Field shots of autonomous launches from Airbase under protective nets. Editing that balances dynamic pacing with complex technical messaging.

Produce a product film for advanced defense technology, without a Brand Book, without existing infographic language, and emerge with a brand identity adopted as the official standard.

Built Visual DNA from scratch: color palette, tech typography, HUD/UI conveying operational authority. Speed Ramps that slow at core technical moments (launch, target lock, intercept) and accelerate in pursuit motion. Aerial Drone-to-Drone tracking and surgical sound design sitting on the beat. Result: the graphics developed for the film became ONDS's official design standard.

Convey a complex regulatory message (historic FAA Type Certification) in a visually exciting and prestigious way — to an audience of investors, B2B clients, and international regulators — for a NASDAQ-listed company (ONDS).

Combined corporate Keynote (Eric Brock, CEO of Ondas Holdings) with a premium night location — docking station on a rooftop against an illuminated skyline. Macro close-ups of the Robotic Arm and autonomous battery swap inside the capsule. Aerial and action shots over cities, industrial plants, and emergency sites. Bold typography ('TYPE CERTIFICATION', '24/7', 'HIGHEST LEVEL') and a rhythmic electronic score building to a climax at the drone's launch.

Present Buildots' construction management technology in a visually powerful way, without dragging production crews to active, dangerous construction sites for long filming days. The film needed to feature talent, complex work environments, software UIs, and maintain a dynamic comic pace throughout.

Meticulous Green Screen studio production: talent filmed against green screen and seamlessly composited into construction environments, offices, and complex locations. Studio lighting that precisely mirrors background lighting — creating a perfectly organic integration. VFX and UI Integration of Buildots interfaces designed to look completely natural within the scene. Rhythmic dramatic-comic direction that delivers a complex software message (construction project management) in a compelling way.

Explain a completely new gaming technology — a concept gamers have never seen — in a minute and a half. The film needed to work for two audiences simultaneously: gamers who want to feel the wow, and investors/developers who need to understand the how.

Dual-layer structure: realistic Live-Action in a gaming room (purple-blue RGB lighting) for the gamer world, alongside futuristic 3D animated worlds explaining the technology behind the scenes. Abstract animated characters in the 'Ludeo Lab' demonstrate how the system automatically clips epic moments, defines objectives, and creates a shareable playable file. Closing with the tagline 'Redefine how players discover and engage with your game'.

Stop the scroll and generate direct conversions for 'Proporcia' aesthetics chain (active since 1988) — with a specific sales message and defined price point — without diluting the professional medical brand image.

Fast rhythmic Hook opening with a Pattern Interrupt — dramatic expressions that force the viewer to stop scrolling — transitioning smoothly into the clean, professional clinic environment. Presenting the offer (leg series 1,460₪ instead of 2,460₪) transparently and prominently within the film itself. Highlighting painless Soprano Titanium technology. Result: price transparency + strong Hook = high conversion rate.

Document and amplify the massive brand presence of the BIG FASHION Gililot launch in public space — dozens of out-of-home placements, advertising bridges, and giant building wraps along Ayalon — and create a marketing asset that conveys urgency and anticipation.

Wide-scale aerial drone footage above central traffic arteries, business towers, and a vibrant metropolis — from a vantage point impossible to achieve with ground shooting. Fast rhythmic editing synced to music with sharp day-to-night transitions that highlight the signage in different lighting conditions. Result: an OOH campaign documentation that proves a presence impossible to ignore.

Present a massive commercial real estate portfolio (700K+ sqm, operations in Germany and England) in a way that conveys both financial power and human warmth — while speaking simultaneously to high-tech companies, business partners, and the general public.

Cinematic drone footage presenting the true scale of projects across a wide national spread. Smart integration of live-action with historical archive footage and timeline graphics that reinforce the sense of longevity and credibility. Seamless CGI visualization blended with real footage for projects in development stages. Consistent brand-color visual language combining architecture, people, and spaces — giving soul to a real estate portfolio.

Create a complete instructional film for a sensitive, intimate MedTech product (RF treatment) — without creating embarrassment — explaining unboxing, magnetic connection, gel, cleaning, and the treatment mechanism itself, to a global standard ready for US/EU platforms.

Clean High-key studio direction with neutral wardrobe, editing pace calibrated for an older target audience. Medical CGI (3D Blue Mesh) explaining electrode placement and electromagnetic currents — without intimate filming. Overhead and Extreme Close-up shots synchronized to CGI angle. Real sink-cleaning scene for full credibility. Result: a film that reduces customer support calls, product returns, and misuse.

Document and convey a strategic tech collaboration between Israel and Morocco in a single film — without falling into corporate clichés — and create a diplomatic tool that drives international B2B investments and partnerships.

Narrative structure opening with emotion ('In a region where borders often divide, innovation builds bridges') transitioning from distance to human connection. Combining industrial field shots (water plants, Technion) with warm local culture scenes (Moroccan meal, music). Close-ups on handshakes and smiles alongside wide drone shots. Handwritten Kinetic Typography expressing humanity. Ethnic-modern soundtrack gradually building from quiet atmosphere to energy.

Document a full emergency drill at one of the world's most advanced semiconductor plants — 5 simultaneous scenarios (Hazmat, fire, height rescue, debris search, command center) — in real-time, without disrupting production, with full synchronization across Magen David Adom, fire & rescue, and internal ERT teams.

Real-time multi-camera management across 5 separate zones: FPV drone shots surveying mass evacuation zones, dynamic shoulder-rig shots tracking Hazmat teams in protective suits, and high-angle rope rescue close-ups. Tactical graphics (Radar overlays, Target points, Lower thirds) identifying each team and zone in real-time. Sound design with alarms, radio comms, and sirens over a dramatic score. Result: a visual document conveying peak readiness, used for employee training, regulatory presentations, and safety leadership reinforcement.

Document a multi-zone emergency drill at Intel Fab 28 Kiryat Gat — 4 simultaneous zones (fire, ammonia leak, pit/height rescue, Search & Rescue crash site) — in real-time, without disrupting production, with full synchronization between the internal ERT team, Magen David Adom, fire & rescue, and the Ministry of Environment.

Multi-camera coverage across 4 zones: building fire with SCBA-equipped firefighters, Hazmat suits for ammonia leak, Rope Rescue from a pit, and extraction of 8 trapped people from debris with heavy hydraulic equipment. Drone for wide campus aerials and equipment deployment overviews. HUD editing with satellite map pinpointing 5 zones and an external command post in real-time. Emergency Manager summary as narrative closure.

Document a 3,000-employee emergency drill at Intel IDC Haifa — 6 simultaneous scenes (acid leak, height rescue, Hazmat, building sweeps, crash site, and command center) — while keeping the viewer synced with what's happening across the vast campus.

Multi-camera coverage across 6 separate zones: aerial drone shots for the overall campus picture, dynamic shoulder-rig cameras tracking ERT and Hazmat teams in real-time, and dramatic rescue close-ups. Post-production with an interactive digital map (3D HUD Display) pinpointing each scene in real-time over aerial campus imagery — the solution to the narrative challenge of 6 parallel fronts. Result: a visual document used for training, presenting safety leadership to regulators, and employer branding at an international level.

Create a comprehensive Employer Branding film that would serve as a long-term recruitment asset, an organizational brand film for conferences and board meetings, and the production foundation for all digital campaign derivatives.

A full production week across Israel. Every employee at eye level — from technicians to CEO — with rhythmic sound design echoing the industry's pulse. Impressive drone footage of flagship projects including LYFE towers. Precise integration between Ashtrom's strategic brief and the raw field footage. The film became the Group's official Employer Branding standard.

Document a decade of clinical and international excellence at the Shaare Zedek Brain Center — in an institutional brand film that speaks equally to a broad audience: patients, physicians, decision-makers and donors — while maintaining an academic, authoritative and empathetic tone simultaneously.

Large Format Cinema with fast prime lenses, controlled soft lighting in executive offices and realistic clinical lighting in operating rooms. Teal & Orange color grading complementing the institutional palette. Neural network animations in transitions, gold-blue lower thirds, electro-acoustic score building to a monolithic climax. Full version (4 min) and a short summary version for events and digital.

Create an emotionally resonant tribute film for Ashtrom Engineering's site superintendents — the field people who build the country — on a flexible budget and without complex filming days. The film needed to be authentic, capture real employee voices from multiple locations, and serve an internal corporate event.

Hybrid production model: Video Shop provided full creative direction, scripting, remote direction, and professional post-production — while the client filmed the raw footage on smartphones in the field following precise guidelines. Choral editing that wove multi-site mobile footage from multiple locations into a single cohesive story. Lower thirds, kinetic typography, sound design, and color grading that unified the film into one visual narrative. Proof that authenticity and smart post-production beat big budgets.

Create an unforgettable memento for Levi Strauss employees from a corporate event, that is also a marketing asset employees will willingly share, and Employer Branding content that speaks authentically.

Celebrity talent integration (Dudu Erez) with full integral production management: creative scriptwriting tailored to the talent's style, client and talent coordination, dynamic rhythmic filming that recreates the event's energy, tight editing. Result: the memento became internal viral content.

A client who wanted a full brand film with limited budget. The solution: maximizing the event footage itself. Turning event documentation into a marketing asset that builds authority, creates FOMO, and drives enrollment in the next program.

Synchronized multiple talking heads (doctors, entrepreneurs, program managers) with a continuous narrative thread, handwritten-style subtitles connecting messages, on-screen impact numbers (11 hospitals, 20+ institutions), natural lighting that radiates business authenticity. Result: a full brand film, from event footage alone.

Break the embarrassment barrier around a HealthTech device and sell an experience, not a spec sheet. Make the viewer feel what the product enables, not just understand what it does.

Bold creative: dance, rhythm, and explosive energy that dissolve embarrassment and make the solution relatable. Precise actor direction, message-carrying choreography, world-class post-production. The film that proves bold creative is a brand's most powerful tool.

Turn a HealthTech device's technical instructions into an instructional video that reduces anxiety, proves safety, and lets the customer go from unboxing to independent use, without a support call.

Unboxing opening to reduce anxiety, Top-Down filming for visual precision, medical 3D visualization to explain radio wave action on tissue, subtitles and icons enabling silent viewing.

Address common objections around a HealthTech device before the customer reaches the purchase point, without sounding like an advertisement.

Direct-to-camera myth busting: real questions, honest answers, live demonstrations. Positioned at the consideration stage to handle purchase barriers before they stop the sale.

Generate multiple social media digital assets for the LYFE complex, without multiplying filming days and budgets.

Max ROI Production: one concentrated filming day with a comprehensive content strategy. Modular shooting (drone, POV, atmosphere) around a central visual anchor: the metallic orbs in the lobby. In post: rhythmic editing, motion overlays, and beat-matching to produce dozens of versions.

Create marketing content for Regev Gutman, an educational institution helping students succeed in mathematics, economics, and accounting, that's fun, informative, and builds trust with a student audience.

The '10 Questions' format: studio filming, a camera-experienced presenter, varied questions combining professional information with light and fun energy. Simple writing and a short filming process, a project the client understands from day one. The output: one video that can be cut into dozens of micro-content clips for all platforms.

Build a complete digital marketing infrastructure for Green Wall: Hero Video, atmosphere shorts, testimonials, with minimum filming days and maximum assets.

2 filming days: one concentrated interview day and one field + drone day. From the same raw footage: a premium brand film for meetings and the homepage, short atmosphere films for Top-of-Funnel social media, and 3 standalone testimonials to drip throughout the marketing calendar.

Celebrate 100 years of a heavy industrial brand, with multi-era archives, conservative management, and many divisions, and produce one rhythmic film that honors the past and looks forward.

A unified script architecture connecting 100 years of history with an innovative brand language. Archival footage (film, black-and-white, analog) integrated into modern 4K without losing pace. Multiple drone filming days across production sites and national projects, with sharp aerial-to-closeup transitions. Result: a flagship film serving as a conference opener, board meeting asset, and employer branding, simultaneously.

Turn a one-time corporate conference into content that keeps working months ahead, without disrupting the event's flow and energy.

Run-and-Gun Filming: a light, experienced crew capturing real moments (smiles, lecture highlights, group energy) with direct sound from the mixer. Footage planned for modularity: a rhythmic recap video, social media clips, full lecture recordings, and micro-content to fill the marketing calendar.

Demonstrate scale, stability, and corporate sophistication in under 90 seconds, while presenting a broad portfolio of projects, cities, and technology to tenants and investors.

Classic corporate 'business card' film: drone coverage across national sites, clear message hierarchy (1990 → today → future), AshtromHost app as a PropTech differentiator, and LEED Gold + solar panels as ESG storytelling for the modern real estate market.

Compress the soul of Ashtrom Group's employer branding, the DNA, the pride, the national footprint, into a short format that captures attention within 3 seconds.

Rhythmic 'ping-pong' editing: cuts between speakers mid-sentence, frequent location changes from field to HQ. Long drone shots showing scale alongside eye-level personal profiles. Brand '+' typography on every cut. Result: the long version holds the full narrative, the short version drives digital campaigns, both from the same production.

Create employer branding content that holds a viewer for 15 full minutes, and feels like a choice, not an obligation.

The 'Sorry for Asking' format adapted for the corporate world: deep research, casting employees across all Ashtrom sites nationwide, directing non-actors in real field conditions (construction sites, factories, offices). Narrative editing that balances humor, professional pride, and human moments, creating both a recruitment tool and an internal team-building experience in one production.

Take a massive construction and infrastructure conglomerate with thousands of employees across dozens of sites and distill it into one organizational identity that everyone, from field crews to management, identifies with.

One production week, dozens of locations across the country. Drone, field, and office footage combined with rhythmic sound design that echoes the industry's pulse. Non-actor directing that brought out real pride and authenticity. Result: 'Ashtromist' became an identity, not a slogan.

Visualize an autonomous interception system for governments, militaries, and investors, in a way that conveys technological superiority and operational credibility.

Full photorealistic AI concept film: meticulous hard-surface consistency of carbon fiber and UAV components, dynamic VTOL and swarm simulation, technical HUD overlays, and industrial sound design. Every frame: Midjourney. Every motion: Kling.

Visualize a hidden operational risk in a complex reconstruction project for international governments and investors, without filming anything, no actors, no location.

Full photorealistic AI concept film: from Midjourney storyboard to Kling and Runway for motion generation. HUD overlays in After Effects, international VO, and full cinematic sound design. Result: a pitch film that looks like a multi-million dollar international production.

Turn an advanced-stage dashcam into a crowdfunding campaign that raises over $1M from 3,748 backers, without a finished product on the shelf.

Classic Kickstarter Blueprint: cinematic hook, pain presentation (extreme heat, parking hits), hero product reveal, feature walkthrough, and direct founder pitch. Live Action + 3D renders of device internals neutralized credibility fear. 'We already purchased thousands of CPUs' closed the final objection.

Explain a complex data infrastructure to an audience of CTOs and AI product managers, in under 60 seconds, without getting lost in technical details or losing energy.

Tech Storytelling that opens with the pain: AI models falling behind due to data starvation. 3D Motion Graphics with Particle Systems simulating data flow and networks. UI Simulation with real code errors, a competitive benchmark graph, and precise beat-matching to an electronic soundtrack. 60 seconds that end with a clear CTA.

Raise capital from international investors and government regulators for an autonomous interception drone system, with sensitive information and strict exposure limitations.

We developed a pitch film with photorealistic visualizations in Midjourney and Kling, a complex technical script, and a cinematic storyboard showcasing the system in action without revealing classified information.

Recruit talented developers in a highly competitive market, without sounding like everyone else.

We flipped the convention: a self-aware film that mocks clichéd recruitment videos, and that's exactly why it stood out and worked.

Launching Ashtrom's new coworking space, creating an atmosphere that sells an experience, not just space.

A brand video with dynamic flow and stylish cinematography that gave the space a unique character.

Explain complex wireless charging technology in a way that stays in memory.

Cinematic comedy: museum robbers whose equipment dies from dead batteries, but the Humavox POD works perfectly.

A B2B product video for innovative technology not yet known to the market.

A combination of stock footage, live action filming, and custom motion graphics for a film that explains and excites.

Explain smart agriculture technology to international investors and audiences.

A cinematic investor pitch film showcasing the technology in real fields and in the lab.

Launch of a luxury residential project in Givatayim, creating a film that justifies the premium price.

Cinematic film with hyperlapse and tilt-shift lenses, narrated by Kobi Meidan.

Present a drone safety solution to an international professional audience.

A B2B product film with real drone footage and dynamic editing showcasing the product in action.

Present a tech product to the international market in a way that differentiates it from competitors.

A satirical digital campaign using sarcastic voiceover to compare with cheap cameras.

Explain a complex business travel platform in under a minute.

A fast, smart, and focused commercial that successfully communicated the product's core value in an unforgettable way.

Recruit a logistics coordinator for a demanding role — someone who doesn't crack when 100 WhatsApps arrive per hour, shows up at 6am before everyone else, and drinks 3 coffees a day just to stay upright. The challenge: tell the truth about this job in a way that attracts exactly the right person — not scare them away.

A recruitment film built on a 'stats' format — every few seconds a new number pops on screen describing the logistics coordinator's day: 100 WhatsApps per hour, 3 coffees a day, 6am start time, dozens of parallel tasks. Professional actor, intensive field shoot with a full crew, and After Effects editing with rhythmic graphics that sit on the beat and mirror the work pace exactly. The result: the film doesn't sell dreams — it sells truth. And whoever doesn't run after watching it is exactly who you need.

Explain a complex hotel guest management SaaS platform to busy hotel managers — without drowning them in technical language. The film needed to work both as a product demo and as emotional connection to a real pain: drowning in requests, manual processes, and endless overload.

Hybrid structure: comedic Live-Action opens — a chaotic, overwhelmed hotel manager — then DUVE enters and solves everything: digital check-in, smart keys, Communication Hub, upsells, and an analytics dashboard. Each feature shown in the right context. A closing that leaves the viewer feeling they're already in control.

Celebrate 20 years of a public water utility in a way that touches residents' hearts, convinces decision-makers, and presents dry engineering achievements — without putting viewers to sleep. From what sounds like an 'annual report' to a brand film people want to share.

Opens with dynamic aerial drone footage of Rishon LeZion lake, connecting to the first well from 1882 ('we found water'), then dives into achievements: 50% natural water independence, ₪5M annual savings for residents from recycled rainwater. Organic motion graphics over field footage, human portraits of the team, and thank-you letters from residents. A closing that looks forward to the next decades.

UserWay was growing rapidly and needed to recruit the best talent in the market — developers, designers, marketers. The challenge: take a B2B company that feels 'bureaucratic' to an outside viewer and turn it into a company everyone wants to be part of — without using the 'look at camera and tell us how fun it is' cliché.

A punchy script starting with a comedic wink at Siri, then throwing the viewer straight into the company's beating heart. Each department presented uniquely: designers in VR worlds, developers where code meets hit songs, a sharp-suited legal team. Purple-blue tech lighting, AR/VR elements inside the frame, rhythmic editing synced to the score. Powerful close: all company employees + management with 'Change the World with UserWay'.